I call myself a User Experience (UX) Evangelist because I believe passionately in the power of activity-based design and engaging user experiences to build, strengthen and maintain customer relationships. Experiences that make customers feel good or safe or creative or in control are memorable, valuable. Those memorable, valuable experiences create loyal customers. And loyal customers, of course, make you profitable.

I am often asked why UX is important to business. Here’s the short answer. A significant chunk of revenue for most businesses flows through some flavor of transactional experience via computing – a scenario where there’s no face-to-face contact, no opportunity to persuade through traditional means.

As such, if you’re a business, your product, your app, your web site acts as an avatar, an ambassador for you. So when it comes to business via computing, the strength of the customer relationship depends on the experience they have doing business with you. If the site sucks, you suck. If the system is slow and unresponsive, so are you. If the app is confusing and frustrating, they’re frustrated with you too.

I’ve been privileged to serve a number of clients who have realized substantial business benefits from this strategic approach to user experience design. With industry leaders like Broadridge, Chamberlain, Conde Nast, Johns Hopkins, Lucent, PHH Arval, SC Johnson and many more, we’ve proven the value of UX over and over and over.

My articles, seminars and workshops provide proven methods and actionable advice that you can implement as soon as you get back to your desk. No magic, no dog and pony show. Just things that provide measurable value when done right.

After every presentation I conduct an executive session where your team leaders and executives can meet and interact in a unique UX strategy chat. You get to pose questions about the challenges you’re facing and I’ll give you new strategies to improve customer experience and profit from the results.

I’d love to write for your publication, speak at your event or conduct a private seminar or workshop with your staff. For more information, feel free to drop me a line at joe@givegoodux.com.

I hope you find this corner of the universe helpful, insightful and more than a little thought-provoking.