Monthly Archives: November 2007

The IM Interview

Written by Joe Natoli. Posted on November 30, 2007. Filed under design. Tagged , , , , , , . 1 Comment.
Had a conversation with a very good friend yesterday via IM, and it was one of those times where the conversation takes a turn toward the deep end. We got into this conversation about design and it struck me at the time that some very meaningful ideas came out of it, especially for young designers. While it may be a bit self-congratulatory, I think it sheds some important light on what the creative process is really like and I think it's a good read. I corrected for spelling and subsituted (laughs) for the traditional LOL. Enjoy.

Wake Up and Design (redux)

Written by Joe Natoli. Posted on November 20, 2007. Filed under design, user experience. Tagged , , , , , , , , , . No comments.
Let’s start here: 75% of everything you put in front of customers—potential or otherwise—is a result of DESIGN. By that I mean the appearance (form) and performance (function) of the product itself. What it does (and how well), how it's used (and how easily), what it looks like—these are all design issues. The other 25% is a shifting combination of manufacturing, implementation and marketing spin. The amount of each depends on what you're selling. Think about it for a minute. If you don't agree—more or less—with what I just said, chances are your product—or your company—is in trouble. It probably means you have something that people either don't want or have issues with, and your sales figures probably reflect that.