Category Archives: wisdom

What’s behind the tension between “the business” and IT?

Written by Joe Natoli. Posted on July 21, 2010. Filed under think fast, wisdom. Tagged , , , . No comments.
rock_em_sock_em
To me, the core issue is one of company culture, and the symptoms stem from the organization and hierarchy of the company itself, the org chart. Even after all we've learned about the makeup of successful companies having the flexibility and adaptability to thrive in an era of networked, speed-of-light change, businesses still embrace old, outdated models that in my mind encourage this kind of divisiveness.

A $180M cautionary tale: never underestimate the power of the social web

Written by Joe Natoli. Posted on December 2, 2009. Filed under Web 2.0, branding, social media, user experience, wisdom. Tagged , , , , , . 1 Comment.
I'm admittedly late to this party, but I caught wind of this story today and felt it was waaaaay too powerful not to share. As is usual for me, there's a powerful moral to the story that companies would do well to heed:the value of your brand is directly proportional to the level of customer service ( read: experience) you provide. And now, sit back and enjoy the tale of how one Dave Carroll and a little YouTube video he made cost United Airlines $180 million dollars.

Steve Jobs on keeping the faith…

Written by Joe Natoli. Posted on October 30, 2007. Filed under wisdom. Tagged , , , . No comments.
“I'm pretty sure none of (my current success) would have happened if I hadn't been fired from Apple."

“Talent means nothing without the fearlessness needed to use it.”

Written by Joe Natoli. Posted on October 13, 2007. Filed under wisdom. Tagged , , , , , , . 1 Comment.
Have you ever wondered why so many people have had their breakthrough idea when they are just starting out? When we are young, full of energy, passion, ambition and the burning need just to be seen, we are often too naive to know what can't be done. All of our ideas seem to have equal merit and all seem so easily produced. We have yet to develop scar tissue from years of battle with the powers that be. We are not afraid because we have so little to lose.