Category Archives: Web 2.0

Expanding the definition of UX

Written by Joe Natoli. Filed under Uncategorized, Web 2.0, think fast, user experience. Tagged , , , . No comments.
kristen halvorson of brain traffic
Design and content. Content and design. It’s impossible (and stupid) to argue over which one is more important than the other - which should come first, which is more difficult or “strategic.” They need each other to provide context, meaning, information, and instruction in any user experience (UX).

A $180M cautionary tale: never underestimate the power of the social web

Written by Joe Natoli. Filed under Web 2.0, branding, social media, user experience, wisdom. Tagged , , , , , . 1 Comment.
I'm admittedly late to this party, but I caught wind of this story today and felt it was waaaaay too powerful not to share. As is usual for me, there's a powerful moral to the story that companies would do well to heed:the value of your brand is directly proportional to the level of customer service ( read: experience) you provide. And now, sit back and enjoy the tale of how one Dave Carroll and a little YouTube video he made cost United Airlines $180 million dollars.

UX + Apple: A Developer’s Viewpoint

Written by Joe Natoli. Filed under Uncategorized, Web 2.0, think fast, user experience. Tagged , , , , . No comments.
cg_apple_post1
My colleague Chris Goodman, a developer here at Mind Over Machines, posted the following yesterday via Facebook on something too many of his fellow developers still fail to recognize. Great rant, solid points and a quick read.

MLB GETS the mobile web.

Written by Joe Natoli. Filed under Web 2.0, social media, think fast, user experience. Tagged , , , . No comments.
MLB.com gets 2.6 billion visits per year, and their iPhone app is just killing. Check out Mad Money’s Jim Cramer, interviewing Bob Bowman, the CEO of MLB Advanced Media. Good stuff. Take notes. http://www.cnbc.com/id/15840232?play=1&video=1190543593&__source=aol|headline|quote|video|&par=aol