Category Archives: social media

A $180M cautionary tale: never underestimate the power of the social web

Written by Joe Natoli. Posted on December 2, 2009. Filed under Web 2.0, branding, social media, user experience, wisdom. Tagged , , , , , . 1 Comment.
I'm admittedly late to this party, but I caught wind of this story today and felt it was waaaaay too powerful not to share. As is usual for me, there's a powerful moral to the story that companies would do well to heed:the value of your brand is directly proportional to the level of customer service ( read: experience) you provide. And now, sit back and enjoy the tale of how one Dave Carroll and a little YouTube video he made cost United Airlines $180 million dollars.

The real secret behind UX/Design ability

Written by Joe Natoli. Posted on November 5, 2009. Filed under social media, think fast. Tagged , , , . No comments.
The truly creative mind in any field is no more than this: A human creature born abnormally, inhumanely sensitive. To them… a touch is a blow, a sound is a noise, a misfortune is a tragedy, a joy is an ecstasy, a friend is a lover, a lover is a god, and failure is death. [...]

MLB GETS the mobile web.

Written by Joe Natoli. Posted on July 23, 2009. Filed under Web 2.0, social media, think fast, user experience. Tagged , , , . No comments.
MLB.com gets 2.6 billion visits per year, and their iPhone app is just killing. Check out Mad Money’s Jim Cramer, interviewing Bob Bowman, the CEO of MLB Advanced Media. Good stuff. Take notes. http://www.cnbc.com/id/15840232?play=1&video=1190543593&__source=aol|headline|quote|video|&par=aol

Good read: When Engineers Don’t Rule

Written by Joe Natoli. Posted on May 6, 2009. Filed under Uncategorized, social media, user experience. Tagged , , , , , . 1 Comment.
My colleague Kendall Miller of eSymmetrix has written a great post on the importance of UX in software engineering — please check it out and give him some feedback: http://reliable.esymmetrix.com/development/what-happens-when-engineers-dont-rule Found myself nodding and smiling throughout. Whether we like it or not, people’s expectations are being raised constantly by the plethora of online destinations and [...]

Is Social Media right for your company?

Written by Joe Natoli. Posted on February 25, 2009. Filed under social media, think fast. Tagged , , , . 1 Comment.
If you’re debating, check this out: http://bit.ly/m7dGm